As a frequent buyer of knitting and crochet patterns, I love a good discount! Who doesn't? But as a business owner, it's important to find a balance when it comes to discounts. It costs money to produce quality knitting and crochet patterns. And I like to do things like pay the mortgage. :)
Here's when I typically run discounts:
- On my birthday!
- When I have a new pattern, I'll often send a coupon code out to my email list. Seriously, sign up for my emails. :)
- During the Gift-A-Long
I'll likely run another sale or two during the course of the year, but it's when it's something that I think is a special occasion (like earlier this month when my blog turned 10).
There are other times I like to have discounts on patterns - when it's a little unknown what you'll be getting. For example, right now I'm running my Mystery Shawl KAL. The pattern is deeply discounted during the knit-a-long because you're not sure what you're going to get!
There are lots of other ways you can offer deals to your customers. For example, Corrina Ferguson offers a free hat & mitt pattern set when you sign up for her email newsletter. You can purchase the Trieste hat & mitt patterns on Ravelry, but by signing up for her emails, you get them for free! I love this idea, and it's something I'm hoping to implement when my website gets a much needed facelift in the coming months.
Whether you're a designer or a knitter/crocheter, I'd love to hear your thoughts on discounts and giveaways!
