Design Your Biz: Offers and Discounts

I'm getting over the Rhinebeck hangover (more on Rhinebeck next week!) but today I have another Design Your Biz segment for you - Offers & Discounts!
I touched on this a few weeks ago in my customer appreciation post, but today I'd like to talk about it a little bit more.

As a frequent buyer of knitting and crochet patterns, I love a good discount! Who doesn't? But as a business owner, it's important to find a balance when it comes to discounts. It costs money to produce quality knitting and crochet patterns. And I like to do things like pay the mortgage. :)

Here's when I typically run discounts:

I'll likely run another sale or two during the course of the year, but it's when it's something that I think is a special occasion (like earlier this month when my blog turned 10).

There are other times I like to have discounts on patterns - when it's a little unknown what you'll be getting. For example, right now I'm running my Mystery Shawl KAL. The pattern is deeply discounted during the knit-a-long because you're not sure what you're going to get!

There are lots of other ways you can offer deals to your customers. For example, Corrina Ferguson offers a free hat & mitt pattern set when you sign up for her email newsletter. You can purchase the Trieste hat & mitt patterns on Ravelry, but by signing up for her emails, you get them for free! I love this idea, and it's something I'm hoping to implement when my website gets a much needed facelift in the coming months.

Whether you're a designer or a knitter/crocheter, I'd love to hear your thoughts on discounts and giveaways!

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